diageo说伪造撞击台湾苏格兰人的销售

帝亚吉欧（Diageo）表示，其在亚洲的苏格兰威士忌业务的表现在财政年度的上半年受到了伪造的影响。

The beverage giant’s net sales in Greater China were buoyant overall in the period, up almost one third on the same period of the last fiscal year thanks to surging sales of Chinese white spirits and a strong performance from scotch brands such as Johnnie Walker and The Singleton. Scotch performance was however “impacted by category decline and commercial challenges” in Taiwan, particularly for The Singleton.

Explaining in more detail on a conference call, Diageo chief executive Ivan Menezes said that there was a short-term impact from counterfeiting “across the category”, although he added this seemed to improve in the last two months of 2017. “I believe that’s a temporary issue,” he said, noting that “the scotch market remains important, profitable and strong in Taiwan [while] on mainland China our scotch whiskey business has done tremendously well.”

对于大多数烈酒公司来说，亚洲是一个重要的增长市场，帝亚吉欧也不例外。例如，中国约占总销售额的40％，而全球销售额占销售额的25％。梅内兹斯说，由于有利的人口统计学和收入上升，中国苏格兰威士忌的前景是光明的。

他补充说：“最近的趋势表明，威士忌类别的兴趣正在增加，这主要是苏格兰威士忌。”“威士忌是高净值个人中最喜欢的精神，这种趋势正在加速”，同时该国威士忌酒吧的数量增长。

MacAllan Whiskey PicksIzon®技术作为综合反击解决方案的一部分

苏格兰威士忌协会（SWA）估计，每分钟估计有25瓶估计到中国。上周，该组织在中国续签了集体商标“苏格兰威士忌”及其翻译'苏格兰'，直到2028年11月，以保护品牌免受当地生产的副本的侵害。